Austin Holierhoek

• Create ads for three campaign packages each week, with up to six versions per campaign. Adapt each version for Canadian and U.S. audiences, for up to 36 finished ads a week.
• Study competitor ads and current formats to find useful ideas, then write new hooks and adapt each concept to WR's products.
• Handle each ad from idea and script to filming, editing, captions, final checks, and delivery to the Meta media buyer. Film on one or two shoot days each week.
• Use Seedance to make AI-animated ads when animation is a better fit than live-action video.
• Plan and publish five organic posts each week, with a focus on product education and keeping the brand active on social media.

Selected ongoing clients: Kia of St. Catharines (retained in 2026) and One Stop Fireplace Shop (social media client since 2020)

• Started Rock & River Digital in 2026 after leaving an in-house role at Kia of St. Catharines and being hired back to run its social media as an independent contractor. One Stop Fireplace Shop remains a long-term client.
• Built Kia of St. Catharines' social channels from zero to 2,500 Instagram followers, 1,800 YouTube subscribers, and 3,300 TikTok followers, with TikTok reaching that mark in just over a year.
• Plan, film, edit, and publish short-form content for clients, including trends, product education, promotions, and community events.
• Create four weekly posts for Kia across Instagram, Facebook, and YouTube, including vehicle features, dealership campaigns, YouTube ads, long-form videos, and event coverage.
• Create two weekly posts for One Stop Fireplace Shop, including product campaigns and the Fireplace Friday video series. Review platform insights to plan future posts.
• Work directly with client teams and help staff feel comfortable on camera so videos are easier to plan and produce.

• Worked up from sales associate to manager. Helped open a new location, hired and trained staff, managed schedules and inventory, and made video training materials.