Stop the
scroll.

Just show real work being done: our Master Tech Mario swapping a Stinger alternator and explaining it as he went.

Kept it simple and honest. Real work, real explanation, no gimmicks. I never expected it to blow up.

728K views, 24.5K likes, 858 reposts, 40.7K shares, and it's still pulling numbers today. The video that put us on the map.

Push the Black Friday sale with a full in-house production.

Written, directed, filmed, voiced, and edited by me, with our staff as the actors. That took a lot of coaching and on-camera training to pull off. Motion graphics throughout.

Event spot, built to run through the sale period.

An original video to spark interest around EV safety, with the EV9's smart tech as the star.

Trending music, tight close-ups, sound effects on every pinch point.

22.9K views, 175 likes, 6 comments, 3 reposts, 5 shares.

Hook people with a little conflict: an annoyed customer calls in about a sold-out deal and gives my boss an earful, all playing over b-roll of our packer boxing the deal up.

Wrote the whole thing, filmed every shot, and edited it in Premiere Pro. I'd seen call audio over packing b-roll work before, so I bet on the format again.

Best performer of this batch. It's been running for over a month and keeps beating newer ads, with strong engagement in the comments.

Sell the Total Wash Cannon with one pure feeling: the rush of finally buying the thing you have been eyeing. No hard pitch, just contagious excitement.

Shot it selfie-style in the driver's seat, playing a genuinely hyped customer unboxing his new cannon. Word-by-word captions cut for the scroll.

My boss flagged this as one of our best-performing ads. The excitement lands because the UGC format lets it feel real.

Prove the touchless wash claim with borrowed credibility. Instead of us saying it works, react to a YouTuber's demo so viewers see the proof themselves.

Built a reaction-format ad around a real demo clip, with my commentary driving home the one selling line: when I say touchless wash, I mean it.

Called out by my boss as a top performer. The reaction format does the heavy lifting, it feels like proof instead of a pitch.

A peer-to-peer recommendation for the fleet wash chemical. No hype, just a straight this-is-the-one from someone who looks like he knows his soaps.

Kept it simple: me outdoors, the big bucket, direct to camera. Let the product and the delivery do the work, with captions carrying the scroll-stoppers.

Another one my boss named as a top performer. Sometimes the quietest ad in the batch wins.

Hook with comedy, land with the offer. Open on a universally funny fear, the sketchy Marketplace meetup, and ride that attention into the Total Deal pitch.

Shot a POV skit, driving down a gravel road, THERE HE IS, then pivoted into the deal. Meme-savvy hook, direct-response landing.

Top performer, per my boss. The skit earns the watch and the offer earns the click.

Make people stop scrolling with something they'd actually watch: a podcast-style back-and-forth between Total Wash and a big-name brand.

All me. Seedance for the visuals, ElevenLabs for the voices, ChatGPT on the script and prompts, all cut together in Premiere Pro. Full AI pipeline, start to finish.

Didn't last as a paid runner, but the engagement was high, and it proved I can take an ad from idea to finished product with AI alone.

Pitch mud repellent to the offroad crowd in their own language. If the caption sounds like something they would comment themselves, the post does not feel like an ad.

My own concept, start to finish. Matched the product to ATV and mud culture and wrote the caption to match.

296K views and 1,090 likes after clearing the 10K reach test into the daily rotation. The strongest of the batch by a mile.

Take the product somewhere unexpected: the farm. Old equipment, caked-on mud, a whole audience nobody was talking to.

My concept. Framed it as a farmer's trick instead of a car product.

278K views, 604 likes, and a 10K reach test pass. Opened up a brand-new audience for WR.

A wink at the audience. Every farmer and offroader knows the feeling of hiding just how dirty the equipment got.

My concept. Built the joke first and the product second.

37.2K views after clearing the 10K reach bar for the daily rotation. The joke did its job.

Just show real work being done: our Master Tech Mario swapping a Stinger alternator and explaining it as he went.

Kept it simple and honest. Real work, real explanation, no gimmicks. I never expected it to blow up.

728K views, 24.5K likes, 858 reposts, 40.7K shares, and it's still pulling numbers today. The video that put us on the map.

Hook people with curiosity, then give them a real warning: cheap parts that glam up your car can end up doing more harm than good.

The hook does all the work here, straight into the "HEY DON'T."

195K views, 11 comments, 9 reposts, 40 shares.

An original video to spark interest around EV safety, with the EV9's smart tech as the star.

Trending music, tight close-ups, sound effects on every pinch point.

22.9K views, 175 likes, 6 comments, 3 reposts, 5 shares.

A fast-paced promo for our VIP event. Written and shot by me. Looking back, this one should have been a paid ad.

Put our most popular salesman front and center and kept it moving fast to hold attention.

61.7K views, 24 likes, 3 comments, 53 shares.

Highlight what Kia Connect can do: a warm car waiting before you ever step into the cold.

Written and edited by me. I wanted something polished and professional. It screamed "ad" more than social, but it's a great example of what I can do with a clean brief.

441 views. Small reach, strong craft sample.

Be first. The EV4 GT-Line just landed and nobody else had footage yet, so the play was a POV first-look that makes viewers feel like insiders.

Shot and cut a POV-style reveal in collab with the Kia team, leaning hard on the "you are seeing it before anyone else" energy.

40 likes and 2 comments on the dealership account, strong for a brand page.

Drive traffic for the Boxing Month event at the 427/QEW store.

Written, voiced, and edited by me. Motion graphics throughout.

Event spot, built to run through the sale period.

Bring the Boxing Month celebration to the St. Catharines store.

Written, voiced, and edited by me. Motion graphics throughout.

Event spot, built to run through the sale period.

Push the Black Friday sale with a full in-house production.

Written, directed, filmed, voiced, and edited by me, with our staff as the actors. That took a lot of coaching and on-camera training to pull off. Motion graphics throughout.

Event spot, built to run through the sale period.

The standard full walkthrough: give people everything they need to make an informed decision about the 2026 Kia Sportage Hybrid.

100% me, inside and out. Written, directed, self-filmed, and edited.

4.1K views, 10 comments. Likes were turned off on this one for some reason.

Reach past our usual fireplace crowd. I made an original meme aimed at installers, the wider audience we wanted to pull in.

Concept and edit, all in CapCut.

Our highest-performing post. 1,800 views and a real bump in followers, which for a niche fireplace page is a big win.

Ambiance discontinued my favourite product they sold, and I saw a funny, poppy, slightly controversial reel in the news. A passion project, and a collab with my personal account.

Shot and edited it all in CapCut.

Over 300 reach, way above our average.

Show off the Blacktop grills the way I usually do: me talking to camera, good info, casual delivery.

Filmed and cut in CapCut. My standard talking-head format.

Landed right in our usual reach. A reliable format.

Sell the Tempest Torch with a meme instead of a spec sheet. "My husband when he sees the magical flame" does more work than any feature list.

Cut a meme-format reel around the torch burning on the showroom wall, reaction clip and all.

214 views, our best of this batch. The meme format beat the straight product demos.